Our Company

We’re not just boat builders. We’re boaters, just like you. For five generations and counting, our family has been dedicated to sharing the wonder of boating by creating the finest watercraft that money can buy. That’s really all there is to it.

Each year we put this heritage on the line with great new lineups that build on the core values that have guided our company since the very beginning – to build innovative, high quality boats that families can afford, and back them with the best warranty and the best customer service there is.

As a part of Starcraft, we share a history that dates back to 1903 as an innovation leader in the recreational boating industry. Many of the design elements boaters take for granted today started out on one of our drawing boards.  Our history is one of constant innovation, and that only comes from spending time on the water.

While our designs have changed and evolved over the years, what has remained constant is the painstaking care and meticulous attention to detail that goes into crafting every single one of our boats. Many of our more than 500 employees have been with us for 30 years or more, and their skill and craftsmanship is unmatched in the industry.  

We love boating, and we want to share it with the world. That is our commitment. That is our heritage.